SUNIL KUMAR

Managed and optimized multi-channel campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, consistently handling monthly budgets of $120K - $150K.

Executed comprehensive campaigns including Search, Performance Max, Shopping, Display, YouTube, Demand Gen, Lead Generation, and Catalog for B2C & B2B clients.

Improved ROAS by 35% and reduced CPA by 30% through advanced data-driven bidding strategies (Target CPA, Target ROAS, Max Conversions) and audience optimization.

Implemented robust conversion tracking using GA4, GTM, Meta Pixel, TikTok Pixel, and LinkedIn Insight Tag, ensuring accurate data and attribution.

Optimized product feeds and catalogs, leading to a significant 40% increase in e-commerce sales.

Collaborated with cross-functional teams to enhance landing pages and boost conversion rates via A/B testing and CRO best practices.

Prepared weekly and monthly performance reports, providing actionable insights for strategic decision-making.

Managed and optimized diverse PPC campaigns on Google Ads and Facebook Ads for clients in both USA and India markets.

Handled Search, Display, YouTube, and Lead Gen campaigns to maximize leads and conversions effectively.

Improved Quality Score and reduced CPC by optimizing keywords, ad copy, and landing pages, enhancing campaign efficiency.

Conducted thorough competitor research, keyword research, and campaign audits to identify and capitalize on growth opportunities.

Generated detailed weekly and monthly performance reports, providing critical insights for informed decision-making.

Planned and executed ROI-focused campaigns across Google Ads and Facebook Ads to achieve client objectives.

Performed in-depth keyword research, audience targeting, and remarketing strategies to significantly improve conversion rates.

Optimized campaigns regularly to enhance CTR, conversion rate, and reduce CPA, driving cost-effective results.

Managed multiple client accounts, providing strategic recommendations and ensuring consistent growth and performance.

Managed comprehensive PPC campaigns across Google Ads and Facebook Ads platforms.

Created and launched new campaigns, optimizing existing ones to enhance performance.

Effectively managed ad budgets to maximize campaign reach and ROI.

Monitored key performance metrics and optimized ads for better return on investment (ROI).

Assisted in the creation and optimization of digital marketing campaigns.

Conducted keyword research and competitor analysis to inform campaign strategy.

Gained hands-on experience in managing and monitoring daily performance of Google Ads and Facebook Ads campaigns.